Getting Things Together for your new Responsive Web Site!

10/25/2016 2:52:13 PM

The process of getting your content and images together for your new Responsive Web Site is really not as hard as you might think! Here are the step-by-step instructions that will assist you in completing this process in a very short time.


  • Your Welcome email from ADVAIA with the link to the production area and your user name and password.
  • A blank NOTEPAD document to add your answers to the production area.
  • A source for Licensed images. These can be your own images or images that you purchase from a company like When using CanStockPhoto images you will select the "Small JPEG" size. ADVAIA will format the images to the specific size of your template. DO NOT SELECT VERTICAL IMAGES as these will be cropped to be horizontal losing a lot of the image.
  • The login information from the company that you bought your domain name from. This is called your "REGISTRAR".
  • Your Social Media Links.

So let's get started:

The production area is broken up into 2 main sections under GETTING STARTED: Submit Web Site Content and Upload Files for the Development Team. In the section called Submit Web Site Content we encourage you to review this first then put your answers in the NOTEPAD document, see above.


NOTE: Every field and every question needs to be complete. If you do not have input for any area, please place N/A in that field. The process will not submit and move to the Upload File section unless every field has a response.

The first section is COMPANY INFORMATION. This will already be pre-populated from your OASIS profile. Make sure that this information is correct. It will not include your FAX, TOLL FREE NUMBER or HOURS OF OPERATION, add these if you have them. Please do not change the format of the phone numbers; (000) 000-0000 or anything else that is filled in! We have these set for a reason.

If you do not wish to have your address shown on your web site, please check that box.

Some states require the agency to show their Seller of Travel number. If you are not required to have one please put N/A in this field. Put N/A in the IATA and CLIA fields as these do not appear on your new web site.

For OASIS Agents these are indicated below these fields for ease of adding that information.

The second section is YOUR DOMAIN NAME / REGISTRAR'S INFORMATION. This is who you bought your domain name from. For example: If you purchased from GoDaddy, then that is what you enter as Please make sure to include the complete URL for your registrar so that we do not have to look for it! The User Name and Password are what you created when you purchased your domain name and set-up your account.

IMPORTANT: Please make sure that you have tested your login to your registrar before providing this information!

The third section is WEBSITE INFORMATION. Your URL should already be listed. Please make sure that this is correct. Then select one of the FOUR templates and the theme (color scheme) for your new site. The 4 links; Template 1, 2, 3, & 4 are all working links and allow you to view the template and change the color scheme. Once you have the template and theme selected, choose that from the drop-down menu.

The fourth section is your META TAG INFORMATION. Meta Tags (tile and description): The Meta Description doesn't just have to be in sentence format; it's also a great place to include structured data about the page. For example, news or blog postings can list the author, date of publication, or byline information. This can give potential visitors very relevant information that might not be displayed in the snippet otherwise. Similarly, product pages might have the key bits of information—price, age, manufacturer—scattered throughout a page. A good meta description can bring all this data together. For example, the following meta description provides detailed information about a travel agency: ABC Travel is your one stop travel expert specializing in River Cruises, Caribbean vacations and cruises, Family and Multi-Generational travel and Hotels & Resorts to exotic and exciting destinations.
Meta Title Should always include the name of your company and may include some additional information about your site—for instance, "ABC Travel, your trusted Travel Agency". Make sure that you do not exceed the 155 character limit for your description or it will get cut-off in the search results.

The fifth area is pretty simple. This is where you list all your SOCIAL MEDIA & CO-BRAND AFFILIATIONS. You must you check your social media URL's prior to adding them in this section! IMPORTANT! All social media links should be complete and include the "http" or "https".

If you have co-brand links with suppliers you will enter these next. a co-brand link is not like A link to a supplier web site will allow your visitors to book directly with them! A supplier co-brand link will generally include the name of your company;

Then let us know if you want Tour Sales and Shore Excursion Group links include your company logo. This is highly recommended. If you do not, then the logo will be for Shore Excursion Group. Select Yes or No here.

The sixth area is your Welcome and About Us copy. Both of these should describe your company, what you do, your experience with destinations and suppliers. The Welcome copy should be a short version and the About Us more expanded. Always use "we" and "us" to give the appearance that you are more than one person! The two sections should NOT BE IDENTICAL!

The seventh section is your personal BIO which can also be written as "we" and "us". This expands on your experience, places where you have been and your specialties.

NOTE: The About Us copy and all the BIO information you submit will appear on the same page (About Us). You can only include one (1) photo. If there are more individuals in your agency, then you should submit a photo that contains all the individuals. When adding multiple BIOS, list them in consecutive order in the "Biography" field. Top Destinations, Specialties and Recent Trips generally are the same. If not, list in consecutive order as well. See image requirements below.

The final section is special instructions. Here you would add your Google Analytics tracking code so that you can track the visits to your new web site. You can also add any notes to our developers related to your new web site. Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet. To learn more Click Here. ADVAIA does not set up your Analytics account for you.

If you decide you want ADVAIA to change any or all of the destinations (Alaska, Mexico or Hawaii), you will need to provide the following:

  • The image (named, see below) for that destination. You will upload this/these with your other images
  • Mouse-over copy for that destination
  • The URL for the Signature micro site for that destination. NOTE that Signature does not have micro sites for all destinations. To review what destinations are available please log into your SigNet account and find the “Destination Micro Site” section.

The charge to change the destination is $31.25.

Now review the Check List. This will help you get ready for uploading your images and logo to us in the final step to submit everything to us. When ready, click the "Proceed & Upload Files" button.

Here are the specifics for what you will be uploading

  • Your Logo should be in one of the following formats: JPG, GIF, EPS or PNG. The finished logo on the site will be approximately 320 pixels wide by 150 pixels tall (A horizontal logo is recommended. A square logo will be 150 x 150 and hardly readable.).
  • So that we will know what image goes where, please make sure that you have named them accordingly. If they are submitted without a designation where they should go this will delay the start of your new web site.
    Your Logo, Cruises, Vacations, Hotels & Resorts, Signature Collection, Hawaii, Mexico, Alaska, Welcome and About Us. All images should be between 650 - 750 pixels wide and horizontal!

ADVAIA will format the images to size. Do not include your large image at the top of the site as this is managed in your CMS.

NOTE: Incomplete or not following the image guidelines above will delay the start of your web site. Do not include more than one image for each section and ask us to choose the best one as we will send this back to you to decide yourself. It is, of course, your web site.

Signature Agency Graphics

Signature agencies have the ability to add and delete graphics that are utilized for customization of Signature's online tools and micro sites. These are added through SigNet under Tools & Reports >> Branch Graphics. These include:

  • Special Offer Banner; used on Customize Print and E-mail functions and may be placed on top of consumer view able offers.
  • General Banner; may be used when creating Emarketing campaigns instead of using the "Special Offer Banner" above.
  • Spot Logo; Used for spot placement on consumer view able documents.
  • Mobile App Banner; will display in all Signature mobile apps.
  • EMC Template Header - Standard Format; appears at the top of your email campaigns with your logo and phone number.
  • EMC Template header - Wide Format; appears at the top of your email campaigns with your logo and phone number.
  • Micro site Header; displays on the micro sites that you choose.

After reviewing this section in SigNet, if you determine that this is a bit over your head, ADVAIA can create and load all the graphics for you. The one-time fee is $75.00 and includes all the formats above. To request that ADVAIA creates and loads your Branch Graphics, please add this request to the "Special Instructions" section in the production area, see above.