Website and Social Strategy 101 Webinar, August 2021

8/20/2021 2:16:06 PM

A Lead Magnet is a marketing term for a free item or service that is given away for the purpose of gathering contact details; for example, lead magnets can be trial subscriptions, samples, white papers, e-newsletters, and free consultations. Marketers use lead magnets to create sales leads.

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15 Lead Magnet Ideas

Now for the fun part of creating your lead magnet! Below you will find various ideas to get you started on creating your lead magnet(s).

  1. Mini Ebook of Vacation Ideas
    Create a mini ebook of specific destinations or different types of travel experiences. For example, if you focus on family vacations you can create a short ebook of the “Top 10 Family Vacations in 2021” or “The Top Family-Friendly Beaches in the Caribbean”.
  2. Packing Checklist
    This is a simple yet highly searched resource! Who wouldn’t love a travel checklist to ensure they aren’t forgetting anything. You can focus on a specific destination or type of travel. Examples could include a packing list for a family visiting Disney World, going on a cruise, visiting Italy in the summer, you name it!
  3. Travel Itineraries
    Create one-day (or more) itineraries for select destinations. You don’t have to give away too much of your expertise but just enough to entice and be helpful to the viewer and be sure to share your contact information in case they need help in planning their trip!
    Pro Tip: Use Travefy to easily create your itineraries!
    To see an example of this in action, click here
  4. Destination Guides
    Similar to an itinerary, create a PDF or online guide to destination hot-spots or places that someone should consider when visiting a location. A destination guide could include places to visit, dine, and sleep or focus on one type of activity.
  5. A Guide to Passport and Visas
    Consider what people who are planning travel typically search online and use that to create a guide and share your expertise. For example, many people who plan to visit outside their country for the first time might be curious about the process of obtaining a passport and if they will need a visa or any special requirements. Create a general guide about everything one should know when traveling outside their country or visiting a specific destination.
  6. Destination Calendar
    Create a calendar for a particular destination and include information such as when are the top months to visit and what is the weather like each month. You can also share a calendar of festivals, events, or holidays to be aware of when traveling there.
  7. Travel Journal Prompts
    The art of journaling still exists and many like to keep memories written down when traveling. Create a downloadable PDF of different travel prompts to get traveling writers inspired! Example prompts might include “What was the most fascinating thing you’ve learned in this town or city?”, “What will you miss when you return home?” or “Sketch a moment you want to remember”.
  8. Destination “Copy-Cat” Recipes
    Everyone loves a great recipe so share your favorites and create it into a PDF format for anyone to print. Is there a great pasta dish recipe you learned while traveling in Italy? Create a “copy cat” version for others to create at home and if you can, add in bonus wine pairings for each dish!
  9. Travel Report
    Consider putting together a travel report for the year based on a certain destination or particular type of travel. You can focus on the Caribbean, ocean or river cruises, countries in Europe, or anywhere else! You can gather information from your reliable sources and combine them all together to create your own travel report.
  10. Video or Webinar Recording
    Instead of creating a PDF or graphic you can also record a video and share it as a download for viewers. You can record just about any of the ideas mentioned and present a slideshow or just chat through the information, whatever you feel most comfortable doing!
  11. Fun Travel Quiz
    “What destination should you travel to this year?” This is just one example of a fun travel quick that you can put together for people to take! Taking quizzes online can create a fun and interactive experience.
  12. Desktop or Mobile Wallpaper
    Do you have amazing travel photos? If so, you should consider turning them into a wallpaper background for a desktop computer and/or a mobile phone! You can also add a quote to the image to spice it up.
    You can use tools like Canva or Photoshop to create beautiful wallpaper backgrounds. Be sure to look up the best sizes for each desktop/mobile version and offer different dimensions for the downloads.
  13. Invite to a Facebook Group
    This is an excellent way to cultivate a relationship by allowing people to join your private travel Facebook group. This group can be focused on a specific type of travel like destination weddings or honeymoon. Or it can be a great place to share travel tips or focus on one destination only.
  14. Travel Catalog
    Do you have free catalogs from suppliers and vendors that you can share with clients? You can consider combining all of those together as well as adding your own expertise in those to create one large travel catalog for viewing.
  15. Travel Tips
    Do you have general travel tips or tips for visiting a specific destination? This can be an easy list to compile and create it as a PDF for anyone to download.

Ideas shared by participants during the webinar

  1. Add text and create an e-book using the diagrams.
    Best selfie locations for IG
    Best places to shop in ________.
    Similar to Steve's download, a list of cocktails specific to a destination. Submitted by Nona
  2. You can take advantage of Early Payment Discounts for 10% on Silversea / You can refer a friend and receive up to $250 Off per referral / Consortia Extra Shipboard Credits, etc. They prefer exclusive experiences but they want value for their money.
    How to save money booking your next luxury vacation. Submitted by Diana

Ready to get started but need a affordable professional campaign for Travel?

Lead Magnets for Travel (bundle) $29 from "Productive and Free"