Website and Social Strategy 101 Webinar, October 2020

10/13/2020 12:16:09 PM

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Developing a marketing strategy is one of the best ways to provide travel guidance to your customers, web followers and visitors and especially effective on your Social Media platforms. A consistent use of all mediums available to you (your web site, social media platforms and BLOG's) to promote your marketing strategy allows you to reach more people simultaneously.

The great news is that Signature has done most all of the work for you. It is just a matter of knowing where those resources are and how to deploy those through your development of a marketing strategy.

After reviewing all these available tools I suggest taking some time to write down your marketing plan. Make it so that you can revise and change it as you are developing it and include days to launch the elements of your plan either by day, by week or by month. Once you create your first marketing plan and implement it through completion, you should see a return from contacts from new and existing customers, engagement through request, contact and quote forms and calls into your agency. Make sure that you keep track of all the engagements you get from your marketing plan so that you can use it again after tweaking it for the next engagement marketing campaign. The more results that you see, the more you will want to develop new marketing strategies for the future and the better future marketing campaigns are created and implemented.

So let's get started.

Signature Digital Travel Magazines

Signature publishes two travel magazines on a regular basis. Taking the time to view both travel magazines lets you see what Destinations, Suppliers, Markets and Hotels & Resorts are currently being promoted by Signature. You can access your Travel Magazine links by clicking on your RESOURCES tab on your web site and then selecting "The Travel Magazine" links. This will open to the Signature page that launches both Travel Magazines; the Travel Magazine Online and the Ultimate Experience Magazine. Each magazines home page contains targeted travel categories that contain an introduction, some have videos, a featured travel partner and links to their travel promotions. Links to Signature micro sites allows you and your viewers to visit the branded micro sites for your agency.

Signature also makes all the articles in each issue available to you in WORD documents so that you can open specific articles and then customize them for your BLOG and Social Media platforms. Creating a short, rich paragraph is highly recommended when posting to these platforms.

Our Knowledge Base article "Getting Blog Content from SigNet" gives you step-by-step instructions on how to access these Word documents to adapt to your marketing strategy and across your Blog and Social Media platforms.
Click Here.

For example, from either magazine I can develop a marketing strategy from only one article! From the Travel Magazine Online's current issue there is an page created for Mexico's Coastal Escapes. Here you will find a short paragraph, Club Med as the featured supplier promoting specific properties and then a link to the specific promotions available from Club Med. From there you can create a BLOG with your own paragraph featuring the topic and supplier. Then create exclusive offers on your site through your CMS using the specific OFFER ID's contained in the specials offered in the magazine article. Then those Exclusive Offer links can be placed in your BLOG.

If you do not have a BLOG, use the paragraph as a post on your Social Media Platforms and then use the same Exclusive Offer links to send them back to your site to view the offer and then engage with you. You can also push those offers through SigNet to your Social Media platforms which then creates the post and links to a Signature agency branded page for that promotion. This Knowledge Base article tells you exactly how this option can be promoted.
What can I promote on Facebook and Twitter via SigNet?

You can also continue to build on your BLOG and Social Media posts on a daily or weekly basis by adding additional Exclusive Offers through your CMS for that supplier or destination by adding additional short posts with those links or by pushing those same promotions through SigNet pushing to Facebook and Twitter using the article above. The more you post, the more chances that viewers will engage and also share your posts to their friends, family and co-workers. Social Media reaches more viewers than any other medium on the Internet.

Create the Marketing Strategy

With all the information available from Signature through your SigNet account, you can easily come up with a something to promote on your Social Media for that weeks marketing strategy. Start with seeing what is already going out to your clients via the E-marketing Center. Compare that with what the supplier is promoting in Signature Promotions. See what is available from those promotions that is destination specific, micro-site specific, etc. Make a 7 day Social Media posting plan leading up to either the promotion itself or the E-marketing piece that is available. Don't forget to add color to your posts from your licensed image library!