There are a lot of terms that are used in this manual that are important to understand. Here are some common terms and functions that you should be familiar with:
Custom specials allow you to create an offer from scratch and have it appear as an HTML coded page even though you do not know HTML coding! The process is a little longer, however, you can add images, itinerary maps, pricing, disclaimers, etc. to your Specials. It may take a little bit of time to learn how to use this feature, but it will give you the ability to really customize your Specials and make them more appealing. With this function you will also be using the HTML Cheat Sheet mentioned above.
These are travel specials that are created using HTML coding. We suggest using DreamWeaver or Expression Web to create your specials before moving the coding into the HTML offer function. HTML Specials are generally sent to you via email from many of your travel providers and can be modified using one of the programs above, to then offer them on your web site. If you are not receiving HTML Specials via email, contact your travel provider representative to include your agency in their Specials broadcasts.
These are travel specials that you create on your computer that are in a PDF or Word format. PDF formats are generally accepted as most people have Adobe installed on their computers. If they do not, attempting to open the page will prompt the installation of the Adobe program on their computer. Word documents are not as universal; as there are many versions of Windows currently in use. A document saved in a newer version of Windows will not be able to be displayed on someone�s computer that does not have that version. Your admin panel gives you the ability to upload these PDF documents and make them available to your viewers.
We recommend the use of PDF documents versus MS Word when using this Admin tool.
Signature Specials all have a unique ID number, which when prompted in a search, will pull the specific Signature content related to that travel offer. You would use this to display your Signature Intranet Specials on your Home page and Results pages. These can be Land or Cruise based Specials. If you do not know how to enter an offer into the Signature Intranet, please contact your Signature representative for more information. Other Signature Specials related to Signature email broadcasts, printed publications and other advertisements can also be shown on your site using this Admin function. Please note that if the offer expires, it will return an "Offer Not Found" page to the viewer, so it is recommended to manage your Signature offers on a regular basis.
This is the first line that will appear on your Home Page and/or Offer Results pages; it should summarize your offer quickly. For example, if you are promoting a Holland America, Caribbean offer with a limited timeframe for booking to take advantage of the great savings, here are some suggestions for writing the Title for this offer:
Holland America � Caribbean � 1 Week Sale!
Holland America Summer Caribbean Sale!
The tag line is always displayed below the Title. The tag line should be the �hook� that grabs attention to the offer, enticing the viewer to click for more details. Here are some suggestions for writing the Tag Line for the above offer:
Holland America � Caribbean � 1 Week Sale!
Great Rates starting at $499 per person!
or
Holland America Summer Caribbean Sale!
Hurry! Grab these Summer Rates starting at $499 per person!
With each type of offer you have the ability to manage them in a variety of ways:
[ Add ] To add a new offer, select the type of offer and then click "Add"
[ Edit ] You can make changes to an existing offer or modify an expired offer by
choosing this option for any specific offer already available.
[ Delete ] Once an offer has expired, or if you just want to remove the offer entirely,
choose the Delete option from the specific offer. As a safety feature, we have made it so that deleting an offer needs confirmation
before the offer can be deleted!
[ View ] Use this option to review an offer that you have created or in the process of creating.
When you create an offer, you are forced to select an expiration date. Once the expiration date is reached, the offer within the admin panel, will display the word Expired next the expired offer. Keep in mind that, although the offer is hidden on the live site, it still takes space on the results and/or home page. We recommend managing your Specials regularly and to not assign an expiration date that falls on a day that you are not available, such as a week-end or holiday.
When you see the Expired symbol next to the offer, you can modify the offer using the Edit function and to use again by assign a new expiration date. Your other option is to Delete the offer entirely.
There are a variety of symbols in the Admin Panel that have a meaning:
It indicates that the offer appears somewhere on the web site.
It indicates that the offer is hidden from being viewed on the site.
It indicates that the offer is also displaying on the home page.
It indicates that the offer is a Land offer.
It indicates that the offer is a Cruise offer.
It indicates that the offer is a Multi offer.
If an offer is displaying multiple icons, it means that multiple meanings are associated with it. For
example, if an offer is accompanied by the following two symbols
it means that the offer is
visible on the site and it is being displayed on the home page and the specials results page.
An offer can marked as either Land, Cruise or Multi Offer but never a combination. It is very important to double check this option when creating an offer or the site will not be able to display the offer correctly! There is a drop down function for each type of offer that has three choices: Land, Cruise or Multi Offer.
This is a secondary page on your web site that all Specials that have a symbol next to them will appear on. This includes all Home Page Specials.
Best for the small to medium sized travel agency in need of a new fully functioning professional web site that integrates Signature Travel Network's travel content. Four templates to choose from. This package also includes monthly hosting and basic email.
Best for the small to medium sized travel agency in need of a new fully functioning web site that integrates Signature Travel Network's travel content with a brand new web site that reflect the travel agency's company image. This package also includes monthly hosting and email.
Perfect for any travel enterprise in need of Signature Travel Network's travel content, a new web site, monthly hosting, email and the flexibility to update content through an easy to use content management system.
Home | About | Contact | Privacy | Announcements | Technical Support
© Copyright 2013. All Rights Reserved. ADVAIA — Providing Travel Content to Travel Agencies ...