Within your admin panel you can create 4 different types of specials. In brief, you can create a Signature Special, a Custom Special, a HTML Special and a special associated with a downloadable file such as PDF.
The first link on the left menu of your admin panel is labeled as "View All Specials". This link will display a page that lists all the specials in your database. Along with the specials, it also shows you the type of specials, their status and gives you the ability to make changes to any of the specials.